For a market traditionally propelled by the building of personal connections, real estate has come a long way in recent years.
Property portals have done wonders for moving the property search online, but social media may provide yet more untapped opportunities for estate agents. It’s estimated that posting property listings on social media feeds can increase their exposure by up to 20%! For agents savvy enough to use it correctly, social media has the potential to open doors to a whole slew of new property hunters.
Top tips for utilising social media
If you’re an agent unsure about either how to maximise the effectiveness of social media (or perhaps your first hurdle is mastering what a “hashtag” is, here are some top tips to help you make the most of this powerful tool when it comes to increasing business online:
- Know where to post. Most businesses are active on either Twitter or Facebook if not both, yet there are countless Google+ pages, YouTube channels and Pinterest boards that are left untouched. Updating a number of different sites may seem like a hassle, but each offers it’s own unique way to interact with audiences, plus there are plenty of multi-channel platforms like HootSuite that enable you to schedule your week’s social media activities in one go.
- Know what to show. Sharing listings is an obvious starting point, but you can share more than just the properties on offer to peak the interest of buyers such as facts about neighbourhoods, local area crime rates or impressive price growth statistics.
- Get involved. Use social media to interact with other like-minded users that are interested in property. It can help you to not only seem more personal, but can potentially get your posts/social media channels in front of people that may not have come across your site organically.
- Give ‘em a deal. Competitions and giveaways are an ideal way to foster engagement on social media. Contests like the one currently run by Property, Property, Property offering £20,000 towards a deposit are a great way to get people engaged on your site, but if you’re looking to do something on a smaller scale, a seasonal gift-basket or tickets to a local home show can also do the trick.
- Update regularly. The more frequently you update your blog or social media site with content, the better it will rank in SEO search results, as the Google Freshness Ranking picks up on “fresh” or new content.
- Talk about something other than real estate. Counter-intuitive though it may seem, showing your personal side can do wonders to set you apart from the plethora of other property listing-related tweets and accounts. Whether it’s a snap of your team at the annual Christmas party or a pic of the office pooch, showing your human side is a great way to connect with potential buyers and integrate elements of your agency’s core values into your posts.