Search Uplift Indicates Post Summer Push for House Movers
Online directory, Property Property Property noticed a sharp increase to its site this week at least 70% more searches.
Since its launch in March 2012, the latest online house hunting directory, Property Property Property (PPP) has seen a steady increase of web traffic in line with its rapidly growing property portfolio. However PPP directors were surprised at the exponential uplift in visits to the site since the beginning of September 2012.
“Whilst we anticipated a surge in unique hits after the summer holidays, we didn’t expect the dramatic increase as indicated in our figures”, says Michael Goodwin, PPP’s Client Services Director.
“Combined with the fact that we now have a larger list of properties than ever,” he continues “we feel that people are also likely to move following an extended holiday period – a time when they are more motivated to act on major decisions”.
Since the last week of August 2012, the search property portal noticed a daily increase to around 170,000 hits per week compared to forecast figures at 130,000 hits per week (30%) increase.
PPP scours residential agencies to build its directory of the UK’s largest portfolio of properties. The company is expected to monitor the number of daily searches with a view to revisiting its future website traffic projections.